China’s Sunrise Group has launched construction of a $154 million textile manufacturing facility in the Moroccan city of Fez, marking a major expansion of its industrial footprint in North Africa. The project is being developed through Sunrise’s newly created subsidiary, Euwen Textiles, and is located in the Bensouda industrial zone.
According to information reported by local media, the investment amounts to 1.4 billion dirhams and the plant is expected to become operational in the third quarter of 2026. Designed as a fully integrated industrial unit, the facility will cover the entire textile and apparel value chain, including spinning, weaving, knitting, dyeing, printing and garment manufacturing.
Built on a 20-hectare site, the factory will have an annual capacity of 248,000 spinning spindles, 21,600 tons of knitted fabric and 54 million meters of woven fabric. This output is expected to support the production of between 41 million and 50 million garments per year, largely targeting export markets.
The Fez project forms part of a broader investment program by Sunrise in Morocco’s textile sector valued at around $252 million. Under this plan, the Chinese group also intends to build a second textile plant in Skhirat, although details on that facility have not yet been disclosed. Company officials say the choice of Fez and Skhirat reflects the availability of skilled labor, suitable infrastructure and strong logistical links.
Sunrise’s expansion comes as Morocco’s textile and leather industry continues to play a central role in the country’s industrial base. Data from the Ministry of Industry and Trade show that exports accounted for 67.5% of sector revenue in 2024, with total turnover reaching 67.8 billion dirhams. The industry ranked as Morocco’s second-largest industrial employer after automotive manufacturing, representing nearly a quarter of total industrial jobs.
Once fully operational, Sunrise’s two Moroccan plants are expected to create around 7,000 direct jobs, further strengthening the country’s position as a key textile manufacturing hub serving European and global markets.
