Turkish hotel chain Rixos Hotels and Morocco’s Alliances Group have announced a joint investment of 3 billion Moroccan dirhams (approximately $320 million) to develop new luxury hotels across Morocco.
The agreement was signed on November 7 in Casablanca in the presence of Morocco’s Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatim-Zahra Ammor. The partnership is expected to strengthen Morocco’s position as a leading destination for upscale tourism ahead of the 2030 FIFA World Cup, which the country will co-host.
The initial phase of the collaboration includes the construction of three high-end resorts. The first is a Rixos hotel in Marrakech, covering 26 hectares and featuring more than 400 rooms and 60 villas. The second, Alliée Marrakech, will comprise 150 rooms and 50 villas. The third project will be a Rixos resort in Lixus Larache with around 400 rooms.
Together, the projects are expected to create about 2,500 direct jobs and more than 3,000 indirect jobs, contributing to local employment and economic growth.
The developments form part of Morocco’s tourism strategy, which aims to attract 26 million visitors by 2030. They will also introduce the country’s first Luxury All-Inclusive resorts, offering a new standard of hospitality that combines exclusivity, comfort, and cultural authenticity.
Founded in Turkey, Rixos Hotels operates luxury properties in Europe, the Middle East, and Central Asia. The partnership with Alliances Group, a major Moroccan real estate and tourism developer, marks a significant expansion for the brand in North Africa.
Feasibility studies are ongoing for additional projects under the partnership, which will further reinforce Morocco’s status as a key destination for luxury tourism in the region.
